You’ve heard how social media marketing can transform and expand your advertising. How it can extend and increase your outreach efforts.
You’ve also heard the stats, like 81% of Americans have a social media account.
Would you like to tap into that selling potential?
There are so many social media networks out there. But which one will give you the best chance to connect to your target audiance?
The thought of using these platforms to promote your business can seem overwhelming.
- Where do you start?
- Who can help You?
- Where do you focus your time?
The good news is you don’t have to do it alone.
A social media specialist can help you cut through the jargon. They can simplify the complexity, and logistics.
They can help your company harness the true power of this insanely popular — and effective — form of advertising.
Today, we’re discussing eight ways it pays to hire a professional who knows the ropes. And, can handle and plan your social media presence.
Ready to learn more? Let’s do it!
1. Proven Strategies for Success
The only thing worse than not having a social media strategy at all is having one that’s ineffective.
You don’t have to waste countless hours crafting your outreach plan. Then, only to run the metrics and find that your posts aren’t garnering the type of reaction you imagined.
That’s where a social media specialist comes in. Avoiding the landmines and pitfalls that are there, is what they do.
A mature marketer will help you identify your target audience. Then with the proper research, identify what they’re most interested in.
Only after the create and share the powerful content your audience craves.
A proper initial consultation will give you a custom plan that works for your business. It will identify which social media platform you should use first. Then, use that as a baseline and launch point to move forward.
The first step will be — to lock in a successful formula.
Your specialist will maintain and tune your campaigns for you. They will work with you to ensure brand consistency and identify new opportunities.
2. Access to a Team of Experts
Hiring a social media specialist gives you instant access to a team of experts. They have the skills you need and, typically cost less than hiring a full-time employee.
They can assume the role of the social media manager for your company without the added expense.
That means, you can reach out to get your questions answered. They are willing to educate you. Help your learn more about the industry, or simply check in to see how your accounts are doing.
Another bonus to outsourcing your social media needs?
Software, tracking tools and ad costs, and daily management add up. But these are often offered at a price point that’s easier to budget than if you pursued them directly.
A total marketing solution with a mature marketer can save you both time and money in the long run.
3. An Outsider’s Perspective
It can be easy to become so involved in an aspect of your company that you fail to see it from an objective standpoint. When this happens, making a sound judgment call can be difficult to do.
The same stands true for social media.
Social media requires ongoing care and feeding. The day-to-day posting, reacting, responding, commenting, and sharing can leave you burnt out.
There is also a risk of overlooking some key pot holes in your strategy or miss opportunities for growth.
A social media specialist can provide that much-needed outsider’s perspective. Giving you needed insight from an unbiased point-of-view.
- Are your response times lacking?
- Could you post more visual content?
- Do you tend to write in third-person when first-person would be more effective?
- What is the reading level of your content?
- Does your content relate to your call-to-action or offer?
A mature marketer/specialist can and will, clarify these for you. Providing you with insights you might not have realized you even needed or may already have.
4. Knowledge of New Networks
You’ve heard of the major social media networking sites. But Facebook, LinkedIn, Twitter, Instagram, and Pinterest, just to name a few, are not the only ones out there.
Did you know that there are a lot up-and-coming social media startups?
Some offer an incredible opportunity for customer connection. Used properly these sites can ad another level of exposure for your business.
Knowing how to leverage these sites could give your company valuable new customers. Taking advantage of them while they’re still relatively new can put you on the cutting edge. And give you a leg-up in the marketing game.
A mature social media specialist is trained to research trends like this. You’ll always be up-to-date on the latest social media offerings. That way you can make sure you’re reaching the right audience with all the right channels, at the right time.
5. More Traffic and Followers
There’s a reason it’s called social media. At the end of the day, the more followers you have, the greater sphere of influence you can have.
Remember, we buy from folks we know, like, and trust. This is the value of the “social” aspect of social media.
Increasing your traffic the right way, and build a bigger audiance, can and will boost the ROI of your marketing efforts.
Hiring a social media specialist is a great way to do just that. You might not know what type of content will generate the most likes, follows, and leads, but your agency does.
They’ll help you grow organically, without the use of flash-in-the-pan advertising gimmicks. Those that guarantee to earn you followers fast may be misleading.
The mature marketer knows:
You’re more likely to earn the respect of your newfound audience — and keep them coming back for more, by avoiding gimmicks.
6. A Leg Up Over Competitors
Though social media marketing is a booming industry, many organizations still opt to perform it in-house.
Some businesses may have the capability and know-how to do so, but it’s a full-time position.
But, a professional agency immersed in the industry daily, can bring a much more broad range of skills to you.
Working with a social media specialist, will give you a more focused and fruitful marketing approach.
Remember, you are also investing in the future of your company. Even as technologies and trends shift, you’ll stay successfully connected with your audience.
7. Less Data Loss with Employee Turnover
Leaving your social media accounts in the hands of an internal employee might work for the short-term. But, what happens if that employee changes departments or leaves the company?
Chances are, that person will become well-versed in your company’s branding, vision, and messaging. And that, may go with them.
If he or she resigns or changes roles, you run the risk of losing that key knowledge. At the very least, you’ll spend valuable time getting another employee up to speed.
Allowing a professional marketer to take the reigns may prove benefitical. It ensures that as people leave, are added over time, or teams change, your marketing doesn’t.
This keeps branding consistent and is a proven strategy for building customer trust.
8. Smarter Tools for Design and Analytics
A social media specialist won’t only provide expertise, but also the technology tools your company needs. This will help you make the most out of your advertising efforts.
From content distribution tools to advanced analytics, the agency will ensure that all aspects of your engagement are performed with the most tech-savvy applications available.
As a result, you’ll be able to easily assess the performance of your marketing initiatives. They will deliver content that’s more dynamic, informative, and visually stunning.
This is a bigger advantage than traditional tools can provide.
Need a Social Media Specialist? Start Here!
Are you ready to take your Internet marketing game to the next level? If so, we’d love to help.
We’ll help you transform your online presence to sell smarter, grow your audience. We develop the content your customers want, which moves them from reader, to lead, to customer.
Feel free to contact us today to Get Started.
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About Gregory Falicia
I’m a writer, instructor, and a technically savvy marketer…
I focus on what I am good at:
Driving new leads to businesses..