When you’re looking to boost your ROI and get your brand out there . . . you need to put together the best advertising strategies possible.
To see unparalleled success, you need to learn the key strategies for posting your ads on Facebook.
We’ll get you started with eight knockout strategies to tackle your Facebook marketing campaign.
These strategies will help you to avoid mistakes and get the greatest bang for your buck.
Let’s get started with the following quality tips.
Target Your Audience When Posting Ads on Facebook
When you know your brand, you’ll know your audience.
Think about it: What do you provide that no one else does?
This is also known as your Unique Selling Proposition (USP).
More than anything else, understand how your biggest audience segment responds to you.
This is the most important element of any online strategy. The end result is effective advertising. It is always better to hone in on your audience, rather than simply cast a wide net.
Facebook is a solid tool in this regard. They have developed tools that let you get real-time impressions of your traffic.
The insights you gain help you know why and how people access your ads.
The more that you know about your target audience and “ready-buyer,” the easier it’ll be for you to allocate your budget marketing to properly.
Let’s say you know a certain demographic responds well to certain ads. You can reflect that in the way you craft and tune your campaigns.
Staying up to date with your data and you’ll get far more from posting ads on Facebook and not drain the bank.
Focus on Top-Notch Images
Multimedia choices are everything when it comes to posting ads on Facebook.
It’s easy to get lost in the noise of a person’s timeline, so choose eye-catching photos.
Aside from picking in-your-face images that draw attention. you’ll need to focus on technical aspects like contrast.
High contrast Facebook ad images make your ads more palatable, which will get you more clicks. In addition to contrast, be sure that you get a nice balance of negative and positive space.
Social media is like a time capsule mixed with a scrapbook. Facebook Business suggests taking your own photos whenever possible.
Work with a good imaging services or take out the DSLR. Either way start gathering your quality images that puts your best foot forward. The right image attracts your “ready buyer” and connects you with them.
Carve out Your Goals in Advance
Your advertising campaign depends on the benchmarks you set.
When you look to set achievable goals, first, break them down. It’s makes it much easier for you to get serious success when posting ads on Facebook.
Never limit yourself when creating these goals.
In a world where 81% of people use social media, the sky is the limit when looking to reach greater audiences.
Take inventory of your company and where you see it growing on an annual and quarterly basis. That way, you’ll be better able to get there through diligent actions and sound decisions.
Careful attention will always make your advertising better than most.
Create An Emotional Response
Advertising is all about emotional response. There’s no better platform than Facebook to create this response.
Think about it:
Facebook is where people announce engagements, share baby pictures and offer condolences. And exchange recommendations.
The emotional response matters in the web 2.0 generation — a fact backed by studies.
For instance, studies show that ads that are purely emotional get almost 50% better traction than their counterparts.
Many companies use Facebook as the premier source to build brand awareness. This is backed by advertising research. It’s advantage is because it allows for branding through emotional rewards.
Determine the response you want to create in your viewer, then hit those points in your Facebook ads.
Since most people spend at least 2 hours daily on social media. That being said . . . you have an opportunity to give them something to remember.
Understand Your Costs
Before spending serious money posting ads on Facebook, take the time to set up your budget.
When you understand your costs, you’ll be better able to allocate how you spend.
To set a Facebook budget, start with your revenue goal and work out your advertising conversion path.
Let’s say you’re running a toy business. This may mean you will have to spend the bulk of your Facebook advertising budget in the fourth quarter. During the holiday shopping season.
Capping your advertising budget help you avoid overspending. Instead allow your advertising investment to work for you before increase your budget.
Know Your Strengths and Lean Into Your Advantages
The biggest mistake that people make when posting ads on Facebook is trying to reach everyone.
While there’s merit in a broad scope, your most loyal audience will get you the biggest results. This means leaning into the things that set you apart from your competitors.
If your brand is entertaining and humorous, make your ads fun, as opposed to informational. The closer the alignment between the two the more effective your campaign will be.
Design your ads to create as much of an emotional response as possible. This is the “social” part of social media – connection.
People don’t have long attention spans when scrolling their timelines. So making that connection right away is critical.
Studies show that people form impressions in just 1/20th of a second. Some studies have shown that, that time could be even shorter.
And there’s more . . .
Eye tracking studies show that it takes 2.6 seconds for a user’s eyes scan for what “Attracts” them.
The sooner you make the connection the better you’ll sell yourself with these ads. And . . . the more bang for your buck you’ll get with each campaign.
In addition to leaning in to your strengths, make sure to time your ads in a way that hit your targets. This gives you an edge that lets you get great ROI while making better use of your time.
Dig in for the Long Haul
You need to remember that Facebook advertising is all about the long game.
It’s easy to get discouraged and put a halt to your advertising campaign when you’re not seeing immediate results. While this may be tempting, you lose results when you’re not fully invested.
Take time to think about the end result, and don’t allow yourself to change course or re-assess until you reach a certain amount of time.
Facebook has more than 1.5 billion users, and the numbers are growing each year.
When you’re invested for the long haul, you’ll be better able to grow your audience.
Hire a Marketing Company
No matter what strategies you follow with your Facebook ads, it pays to have some professional help.
Reach out to a savvy social media marketing company that can help you execute these ad strategies.
If you’re looking for these services from some pros that can get you results on Facebook, we’re the company you need to contact.
We’ve helped many companies boost their brands and get more traffic.
To learn more about how we can help you out, Just Click the “Start-Here” button below, and we’d be happy to discuss our services further.
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About Gregory Falicia
I’m a writer, instructor, and a technically savvy marketer…
I focus on what I am good at:
Driving new leads to businesses..