Terms of Service Agreement

Last Modified: Rev. April 16, 2018

Thank you for choosing One Loop Marketing!

Please read these Terms carefully. 

By signing up as a client of One Loop Marketing, you’re agreeing to these Terms. This is a legal agreement. We’ll start with the basics, including a few definitions that should help you understand this agreement.

One Loop Marketing LLC, (“One Loop Marketing”) provides digital advertising services (the “Services”), to which Client may sign up through a URL located on or through our Website www.OneLoopMarketing.com (the “Website”). One Loop Marketing is a Colorado Limited Liability Company, (“One Loop Marketing,” “we,” or “us”). 

One Loop Marketing may have employees, independent contractors, and representatives (“our Team”). One Loop Marketing places advertisements online via advertising platforms like Google, Bing, Facebook, Twitter, Amazon, LinkedIn, Baidu, and others, and may include programmatic providers (our “Partners”). 

As a Client of the Services or a representative of an entity that’s a Client of the Services, you’re a “Client” according to this agreement (or “you”).

This Terms of Service (“Terms”, including our Privacy Policy) define the terms and conditions under which you’ll engage One Loop Marketing and how we’ll treat your account while you’re a Client. If you have any questions about our terms, feel free to contact us.

THE SERVICES ARE OFFERED TO CLIENT ONLY UPON THE CONDITION THAT CLIENT ACCEPTS ALL OF THE TERMS AND CONDITIONS OF THIS AGREEMENT. BY RECEIVING OR USING ANY OF THE SERVICES, IN WHOLE OR IN PART, CLIENT AGREES TO ENTER INTO THIS AGREEMENT.

ACCOUNT

1. Eligibility

In order to engage One Loop Marketing, you must:

• be at least eighteen (18) years old and be able to enter into contracts;

• agree to the Terms; and

• provide true, complete, and up to date contact and billing information.

By engaging One Loop Marketing, you represent and warrant that you meet all the requirements listed above, and that you won’t use One Loop Marketings’ Services in a way that violates any laws or regulations or policies, including the advertising policies of Partners like Google, Bing and Facebook. One Loop Marketing may refuse service or close accounts of any users, and change eligibility requirements at any time.

2. Term

You Accept the Terms and Begin the Term by: 

  • signing up for any Services
  • paying for any Services
  • actually using any Services
  • or signing a “One Loop Marketing Terms of Service Agreement”

the Term continues as long as you use the Services. Doing any of the above means that you have officially “signed” the Terms. 

If you sign up for One Loop Marketing on behalf of a company or other entity, you represent and warrant that you have the authority to accept these Terms on their behalf.

3. Subscription Period

One Loop Marketing will provide the Services to Client on a month-to-month basis (each month during which Services are provided to Client hereunder is referred to herein as a (“Subscription Period”). 

4. Authorization

Client authorizes One Loop Marketing to act on Client’s behalf as Client’s search marketing provider during the initial Subscription Period and all renewal Subscription Periods, with respect to all Services provided by One Loop Marketing hereunder.

Such authorization includes the right to post, publish and edit Client’s Web business profile information and Internet and social media advertisements and (where elected by Client) to post content to such profiles or advertisements.

5. Content Review and Approval 

Client has the right to review and approve the content used in marketing its products, services or business as provided by One Loop Marketing.

  • The review and approval process will remain in effect until written notice is given to One Loop Marketing that Client no longer desires to pre-approve its content.
  • One Loop Marketing shall have discretion to make incidental changes without pre-approval during the course of its management and “tuning” of the content to be used in furtherance of the Marketing Services.

6. Marketing Plans, Search Engine Guidelines, and Keywords

(a) Marketing Plans. Client shall inform One Loop Marketing of any past or future marketing plans implemented or to be implemented by Client so that One Loop Marketing may factor such plans into its planning for the Services hereunder.

(b) Search Engine Guidelines. One Loop Marketing shall not be responsible for any search engine guideline penalties caused by Client’s marketing plans, whether or not disclosed to One Loop Marketing.

(c) Keywords. One Loop Marketing shall have discretion to select individual words or phrases (“Keywords”) to be used in furtherance of the Marketing Services. If Client requests the use of certain Keywords, One Loop Marketing will exercise reasonable efforts to employ such Keywords within the scope of the Marketing Services. One Loop Marketing shall not be liable to client or third parties in the event Client requests One Loop Marketing to use Keywords comprised of trademarks or other protected intellectual property of such third parties (such as competitors). One Loop Marketing may (but shall have no obligation to), from time to time, remove from Client’s campaign, or suspend the use of, Keywords which One Loop Marketing determines, in its sole and absolute discretion may interfere with third party intellectual property rights.

7. Campaign Period, and Campaign Budget

(a) Campaign Period 

One Loop Marketing will provide the Paid Advertising Services to Client on a periodic basis agreed upon by Client and One Loop Marketing during the sign-up period (the “Campaign Period”). Unless earlier terminated as provided herein, the Campaign Period will begin on the date One Loop Marketing commences the Paid Advertising Services by submitting placement orders to search engines and/or publishers. 

  • Due to applicable start-up requirements and third party search engine or publisher procedures, the Campaign Period start date may not immediately correspond to the date designated in any sign-up documentation. 
  • The Campaign Period will end at the time Client’s Campaign Budget (defined herein) is substantially depleted in a given Campaign Period. Generally, a Campaign Period is intended to correspond to a month-to-month advertising cycle; however, One Loop Marketing cannot guarantee that Client’s Campaign Budget will be fully-utilized within any particular time period.
  • Therefore, Client’s Campaign Period could be shorter or longer depending on the application of Client’s Campaign Budget from time to time. 
  • One Loop Marketing shall have the full and complete authority with respect to the application of the Campaign Budget during the Campaign Period.

(b) Campaign Budget

In the event Client and One Loop Marketing agree upon a different Campaign Budget during any Campaign Period, such revised Campaign Budget (and corresponding Campaign Charges) may be applicable in the current Campaign Period, the Campaign Period immediately following the current Campaign Period, or both.

One Loop Marketing will confirm to client by email the details relating to any different Campaign Budget, and the application of such Budget to the current and following Campaign Periods and any other aspects of such different Campaign Budget.

8. Call Tracking and Recording Service

If Client subscribes to our Call Tracking Service:

Client agrees that Client’s telephone conversations with Client’s customers or prospects, which occur as a result of the Paid Advertising Services may be recorded unless Client specifically elects not to have such calls recorded by written notice to One Loop Marketing.

Client agrees that One Loop Marketing may collect, store, analyze, track and process call meta-data (such as phone numbers, IP addresses, dates and times) relating to such calls, whether or not Client elects not to have such calls recorded. 

Any customer or prospect calls may begin with an announcement that the call may be recorded for quality assurance and training purposes. 

Both parties agree that if the customer or prospect continues with the call after this announcement, this constitutes the caller’s de facto consent to the recording. For purposes of quality assurance, trainning and assessment of effectiveness of its services, or all other lawful purposes, One Loop Marketing may, but is not obligated to, access and review all recorded call data. 

One Loop Marketing may delete all recorded call data made withing a Campaign Period 30 days after the end of that Period and shall have no obligation to store or retain such data thereafter.

CLIENT REPRESENTS WARRANTS AND COVENANTS THAT IT WILL HAVE ALL NECESSARY RIGHTS TO IMPLEMENT CALL TRACKING FEATURES PROVIDED BY ONE LOOP MARKETING HEREUNDER. CLIENT ACKNOWLEDGES THAT ONE LOOP MARKETING DISCLAIMS ALL LIABILITY THAT MAY ARISE AS A RESULT OF PROVIDING SUCH CALL TRACKING SERVICES.

9. Closing Your Account

You or One Loop Marketing may terminate this Agreement at any time and for any reason by giving Notice to the other party. We may suspend our Services to you at any time, with or without cause.

  • If we terminate your account without cause, we’ll refund a pro-rated portion of your monthly prepayment. We won’t refund or reimburse you if there is cause, like a violation of these Terms or our Partners’ policies.
  • If you terminate your account without cause, we will not refund a pro-rated portion of your monthly prepayment.

Under no circumstances do we terminate or delete any data of yours within your Google AdWords, Bing Ads, Facebook Ads or any other Partner account.

10. Partner Accounts

You are responsible for your relationship with our advertising Partners. While we can create the advertising account(s) with Google, Bing, Facebook, et al., on your behalf, you will be the sole owner of the account(s). You will need to maintain your own login credentials, current contact & billing information, and good payment standing with the Partner(s) at all times.

One Loop Marketing does not control, sponsor, or exercise influence over any of our advertising platform Partners or their products, services or decisions. Accordingly, you agree that One Loop Marketing shall not be responsible or liable for any loss or damage of any sort incurred as the result of your dealings with them or as the result of our dealings with them on your behalf.

11. Setup Credentials

To set up your Services, we may require access to accounts that you already control, such as Google Merchant Center, Google Analytics, Google Search Console, Google Tag Manager, your shopping cart/website, or other third-party software or other Partner platforms. We will request the specific accesses required and will rely on you to provide them in a timely manner so that we can complete our setup tasks.

12. Changes to these Terms

We may change any of the Terms by posting revised Terms of Use on our Website and/or by sending an email to the last email address you gave us. Unless you terminate your account within ten (10) days, the new Terms will be effective immediately and apply to any continued or new use of One Loop Marketing. We may change the Website, the Services, or any features or prices of the Services at any time.

PAYMENT

13. Plans & Pricing

Since every project or campaign is different each begins with a conversation and a proposal. Depending on your needs some projects or campaigns will be based on the estimated number of hours needed to provide the service while others may be set with tiered flat rates.

All projects and campaigns consist of a one-time setup fee, regardless of whether we are starting a new account or taking over management of an existing account, and a monthly management rate.

Fees are always charged in advance of each monthly period. However, there is no lock-in to the Services and no minimum contracts. If you are unsatisfied with your marketing results you can stop anytime. Set-up fees are not refundable and monthly management fees are not pro-rated.

Failure by Client to maintain valid and current payment arrangements with One Loop Marketing may result in interruption, suspension or cancellation of the Services. Such interruption does not relieve Client of the obligation to pay for Services already provided to Client by One Loop Marketing.

If One Loop Marketing is, or becomes, required by law to deduct or withhold any taxes (including without limited to sales taxes, use taxes, ad valorem taxes, or similar charges or assessments) from amounts due to One Loop Marketing from Client, then all amounts due from Client shall be increased so that the net amount actually received by One Loop Marketing after deduction or withholding of any such tax, charge or assessment will equal 100% of the agreed-upon charges.

All amounts not paid by Client shall bear interest at a rate of 1.0% per month (or the highest rate permitted by law, if less). Client agrees to pay all costs of collection (including reasonable attorney’s fees, expert witness fees, court costs, etc.) incurred by One Loop Marketing arising from or relating to enforcement of its rights against Client.

Client is not entitled to any credits, rebates, discounts (volume or otherwise) or refunds provided to One Loop Marketing by any third party, online search provider, or publishers.

14. Promotional Credits

You may be in possession of promotional advertising credits provided by Partners. If you’d like us to apply those credits to your account, please be sure to inform your account manager or email us prior to the start of your campaign(s).

15. Credit Cards

As long as you are a Client or have an outstanding balance with us, you will provide us with valid credit card information and authorize us to deduct the monthly charges against that credit card. You are responsible to replace the information for any credit card that expires with information for a valid one.

Anyone using a credit card represents and warrants that they are authorized to use that credit card, and that any and all charges may be billed to that credit card and won’t be rejected.

If we’re unable to process your credit card order, we’ll try to contact you by email and suspend your account until your payment can be processed.

16. Charges for Add-Ons

Some features are offered as add-ons to your One Loop Marketing account. If you add on a feature that has a charge, then you’ll be billed that additional amount with each billing cycle for as long as the add-on is active.

Some add-ons, like Adroll, Amazon Ads or Baidu, are intended for particular use cases and may have additional terms or restrictions (“Additional Terms”).

17. Billing Changes

We may change our fees at any time by posting a new pricing structure to our Website and/or sending you a notification by email.

RIGHTS

18. Copyright

Ownership of content generated by One Loop Marketing in connection with the Services transfers from One Loop Marketing to Client (where applicable and where permitted by third party licensing arrangements) only after payment in full by Client of all invoices applicable to such content.

19. Your Primary Website(s)

You retain Ownership and licensing of all content, purchased or generated by One Loop Marketing on your behalf for your Primary Website. Ownership and licensing of any content applied to your Primary Website by One Loop Marketing on your behalf will be transferred at the time of publishing or updating that site.

20. Dedicated Marketing Website(s)

As part of some of the Services One Loop Marketing offers, our Team may construct Dedicated Marketing Website(s) (“Conversion Site(s) or Site(s)“). 

One Loop Marketing’s Conversion Site(s) and any methods of optimization disclosed by One Loop Marketing to Client cannot be copied or used by Client except as expressly contemplated by this Agreement in connection with the Services, and any such right shall terminate upon termination of this Agreement unless expressly authorized in writing by One Loop Marketing. Client acknowledges that, at One Loop Marketing’s expense, a domain name may be registered and hosted with a Conversion Site(s) created for Client in furtherance of delivery of the Services hereunder. 

The Conversion Site(s) its content, and related domain are integrated into One Loop Marketing’s proprietary digital marketing system and shall remain the property of One Loop Marketing and shall not be transferable to Client.

  • In the case that the domain(s) was purchased and owned by the Client, the Client will retain ownership.
  • Any content provided to us by you for use on the Conversion Site(s) will be returned or deleted at the end of the Subscription Period.

In providing the Services One Loop Marketing may utilize and/or make available to Client software owned by third parties and licensed to One Loop Marketing (“Third Party Software”). Client’s use (where permitted) of Third Party Software is governed by software licenses relating to such Third Party Software. These Terms of Service do not modify the terms of any Third Party Software license agreements.

21. Proprietary Rights Owned by Us

You will respect our proprietary rights in the Website and  Conversion Site(s) and any software used to provide Services (proprietary rights include patents, trademarks, service marks, trade secrets, and copyrights). You may only use our brand assets, including our brand name, with prior written approval.

22. Proprietary Rights Owned by You

You represent and warrant that you either own or have permission to use all of the material in your website or that you provide to us for use in your marketing, including any and all images. You retain ownership of those materials that you provide for the Services. We may use or disclose your materials only as described in these Terms and our Privacy Policy.

  • Client is responsible for providing One Loop Marketing with current and accurate data necessary for us to provide the Services. As used herein, “Client Data” shall include, without limitation, client’s website domain name and URL, Client’s business name, address, telephone number(s), facsimile number(s), e-mail address(es), social media and website content subject matter, ideas and concepts, artwork, photographs, images and other materials or data submitted by Client to One Loop Marketing to enable us to provide the Services hereunder.
  • Client hereby grants One Loop Marketing a non-exclusive, royalty-free, worldwide license during the term of this Agreement and all renewal terms to use, copy, display, modify and transmit the Client Data for purposes of providing the Services.
  • While One Loop Marketing may use Client’s customer lists or customer information for purposes of providing the Services, One Loop Marketing does not sell or distribute to third parties Client’s customer lists or aggregated customer information.

23. Privacy Policy

We may use and disclose your information according to our Privacy Policy. Our Privacy Policy will be treated as part of these Terms.

24. Our Right to Review Ad Campaigns

We may view, copy, and internally distribute content from your ad campaigns and account to create algorithms and programs (“Tools”) that help us spot problems, set bids, manage budgets and generate keyword lists. We may also use these Tools to find Clients who violate these Terms or laws or policies.

RULES AND ABUSE

25. Compliance with Laws

You represent and warrant that your use of One Loop Marketing Services will comply with all applicable laws and regulations. You are responsible for determining whether our Services are suitable for you to use in light of any regulations like HIPAA, GLB, EU Data Privacy Laws, or other laws. If you’re subject to regulations (like HIPAA) and you use our Services, then we won’t be liable if our Services don’t meet those requirements. You may not use our Services for any unlawful or discriminatory activities, including acts prohibited by the Federal Trade Commission Act, Fair Credit Reporting Act, Equal Credit Opportunity Act, or other laws that apply to commerce.

If you are located in the European Economic Area (EEA) or advertise to anyone in the EEA, you represent and warrant that in creating your retargeting lists, serving ads via One Loop Marketing Partners, and collecting information or serving cookies, you:

  • will clearly describe in writing how you plan to use any data collected, including for your use or for One Loop Marketing.
  • You’ll get express consent to transfer data to One Loop Marketing and be processed, and you’ll otherwise comply with whatever privacy policy you have posted have complied, and will comply, with all regulations, as well as data protection, electronic communication, and privacy laws that apply to the countries where you’re sending any form of email through One Loop Marketing have collected, stored, used, and transferred all data relating to any individual in compliance with all data protection laws and regulations. 
  • You have the necessary permission to allow One Loop Marketing to receive and process data and send communications to that individual on your behalf agree to indemnify and hold us harmless from any losses, including attorney fees, that result from your breach of any part of these warranties.

LIABILITY

26. Limitation of Liability

To the maximum extent permitted by law, you assume full responsibility for any loss that results from your use of the One Loop Marketing Services, including any dealings with our Partners. 

We and our Team won’t be liable for any indirect, punitive, special, or consequential damages under any circumstances, even if they’re based on negligence or we’ve been advised of the possibility of those damages. 

Our total liability for all claims made about the Services in any month will be no more than what you paid us for the Services the month before.

27. No Warranties

To the maximum extent permitted by law, we provide the material on our Website and our Services as-is. That means we don’t provide warranties of any kind, either express or implied, including but not limited to warranties of merchantability and fitness for a particular purpose. Since people use One Loop Marketing for a variety of reasons and goals, we can’t guarantee that it will meet your specific needs. ONE LOOP MARKETING DOES NOT GUARANTEE ANY SPECIFIC RESULTS FROM THE SERVICES.

28. Indemnity

You agree to indemnify and hold us and our Team harmless from any losses, including attorney fees that result from any claims you make that aren’t allowed under these Terms due to a “Limitation of Liability” or other provision. (Indemnity is an agreement to compensate someone for a loss.) You also agree to indemnify and hold us harmless from any losses, including attorney fees, that result from third-party claims that you or someone using your Partner accounts did that, if true, would violate any of these Terms.

29. Attorney Fees

If an action is filed by either party for breach of these Terms, the prevailing party is entitled to recover reasonable attorney fees and any damages or other relief that may be awarded.

30. Equitable Relief

If you violate these Terms then we may seek injunctive relief (meaning we may request a court order to stop you) or other equitable relief.

31. Subpoena Fees

If we have to provide information in response to a subpoena related to your account, then we may charge you for our costs. These fees may include attorney and employee time spent retrieving the records, preparing documents, and participating in a deposition.

32. Disclaimers

We and our Team aren’t responsible for the behavior of any Partners, linked websites, or other Customers or Clients.

FINE PRINT

33. Assignments

You may not assign any of your rights under this agreement to anyone else. We may assign our rights to any other individual or entity at our discretion.

34. Choice of Law

The State of Colorado’s laws will apply to any dispute related to these Terms or the Services. Any dispute related to the Terms, the Privacy Policy, or the Services themselves will be decided by the state and federal courts in Douglas County, Colorado, and each party will be subject to the jurisdiction of those courts.

35. Force Majeure

We won’t be held liable for any delays or failure in performance of any part of the Services, from any cause beyond our control. This includes, but is not limited to, acts of God, changes to law or regulations, embargoes, war, terrorist acts, riots, fires, earthquakes, nuclear accidents, zombie apocalypse, floods, strikes, power blackouts, volcanic action, unusually severe weather conditions, and acts of hackers or third-party software providers or internet service providers.

36. Survivability

Even if this Agreement is terminated, the following sections will continue to apply: Proprietary Rights Owned by Us, Proprietary Rights Owned by You, Compliance with Laws, Limitation of Liability, No Warranties, Indemnity, Choice of Law, Severability, and Entire Agreement.

37. Severability

If it turns out that a section of this Agreement isn’t enforceable, then that section will be removed or edited as little as necessary, and the rest of the Terms will still be valid.

38. Interpretation

The titles and header texts are provided only to make this Agreement easier to read and understand. The fact that we wrote these Terms won’t affect the way this Agreement is interpreted.

39. Amendments and Waiver

Amendments or changes to these Terms won’t be effective until we post revised Terms on the Website. If we don’t immediately take action on a violation of these Terms, we do not give up or forefit any rights under the Terms, and we may still take action at some point.

40. No Changes in Terms at Request of Client

Because we have many Clients, we cannot change these Terms for any one Client, Customer or group.

41. Further Actions

You’ll provide all documents and take any actions necessary to meet your obligations under these Terms.

42. Notices and Revisions

(a) Notices. Any notice to you will be effective when we send it to the last email or physical address you gave us. Any notice to us will be effective when delivered to us along with a copy to our legal counsel: Attn. Legal Department, One Loop Marketing, LLC, 68 Inverness Lane East #101, Englewood CO, 80112 or any addresses as we may later post on the Website.

(b) Revisions. In order to meet changes in search engine guidelines or other factors impacting Web and social media content optimization and marketing trends, One Loop Marketing may revise this Agreement at any time by updating this posting and providing Client with written notice of such update. Client should visit this page from time to time to review the current Agreement, which shall continue to be binding on Client in its revised form.

43. Entire Agreement

These Terms, our Privacy Policy, and any additional terms you’ve agreed to by activating or using specific features (“Additional Terms”) make up the entire agreement and supersede all prior agreements, representations, and understandings. Any Additional Terms will be considered incorporated into these Terms when you activate the feature.

Where there’s a conflict between these Terms and the Additional Terms, the Additional Terms will control.

Congratulations! You’ve reached the end.

Thanks for taking the time to learn about One Loop Marketings’ terms and policies.