Every second, Google processes more than 40,000 search queries. That equates to over 3.5 billion searches daily. And 1.2 trillion searches annually.
Imagine getting .01% of that search volume!
That means you’d draw in 35 million visits per day.
Does that give you some perspective on the vast potential search engines hold? Would that increase your website traffic?
The majority of searchers begin their search on Google looking for information, products or services.
It starts with the right Search Engine Optimization (SEO) strategy. Drawing more of the “right” traffic to your website results in more leads.
There are affordable SEO techniques you can use. This will make it easier for prospects to find you in Google’s search engine page results (SERPs).
The following is a quick guide covering some of the more advanced methods that won’t drain your bank account.
1. Give Your Website an Affordable SEO Audit
Now, there’s a lot that goes into auditing your website’s optimization, but it’s very effective. It will identify what areas require tweaking, so you can boost your traffic and sales.
You can attempt to do the audit yourself or hire a professional to do it for you. An SEO audit entails analyzing your site’s performance, creating new goals and implementing methods to reach them.
What you may find is that your site is lacking in the most basic on-page SEO. What you’re looking for includes:
- Optimized meta titles and descriptions on all web pages
- Keywords placed on all pages of your site (without keyword stuffing)
- URLs optimized for search engines (keywords and words instead of numbers and symbols)
If your website passes the basic SEO audit, then you’re on the right path. On the other hand, it’s not difficult to make these simple changes.
2. Create Search Engine Friendly URLs
Another affordable SEO hack is to look at the URLs attached to each of your web pages. These should be written in a specific way. Remember, search engines scour your site for relevant content, so it can rank it.
But if it’s unable to read your URLs because it’s filled with numbers and symbols, then it’ll only hurt your ranking.
A good example of a URL is https://www.example.com/blog/10-business-ideas/. Now, what makes this type of URL more valuable is that both humans and search engine bots can understand the context of the page.
Obviously, this page is about coming up with business ideas. And it sure beats having a URL that reads like this: https://www.example.com/blog/109987.
Other tips to remember when making your URLs include:
- Don’t use capital letters
- Add mobile URLs to sitemaps
- Use 301 redirects
- Upload a favicon
- Include target keywords
- Include hyphens between words (Google bots don’t read underscores)
3. Format Your Blog Posts and Web Pages Properly
Today’s consumers have little patience, but a high demand for information. They go from site to site, searching for what they need. This is one of the most affordable SEO tips we can give you because it is the easiest to do!
If your web pages are filled with long blocks of text, your visitors won’t stick around to sift through it. This is why it’s essential to break up your text into easy-to-digest sections.
One way to do this is to include subheadings (h2 and h3 tags) to help visitors find the info they need. Most of the time, users will not read a full page or blog post.
Help them skim your content, so they can find exactly what they need. Skimmable content consists of short 2-3 sentence paragraphs. Then important areas should be bolded or italicized.
Note that 43% of people are skimming website content. Don’t make the mistake of ignoring these important rules!
4. Collect Data About Your Users
We’re in the age of big data, which means we’re collecting more information than we know what to do with. Fortunately, there’s a way to cut through the noise and focus on the data that’s most important.
Analytics tools are key to learning more about your audience. In fact, you can learn enough to create customer personas. And once you do, you can build a knowledge base that’s filled with relevant topics.
This will help attract prospects and customers to your website. Remember, there’s more to SEO than just the technical stuff. If you’re not catering to your human audience, then you’ve already failed.
5. Connect with Your Audience on Social Media
Having a social media account is a great way to learn more about your customers. It’s also a place where you can invite them to your website.
Creating engaging posts that link to content on your blog is an excellent way to boost site traffic. Then if people like, share and comment on the post, it sends signals to search engines that the content is relevant.
And this is how you can end up with social media posts showing up in the SERPs. This will potentially earn more traffic to whatever link you include in the posts that show up.
6. Find Topic Ideas on Quora
This is another affordable SEO tip that can really give you a boost! If you’re having trouble coming up with topic ideas for your blog, use Quora.
Find questions related to your industry to learn about consumers’ top concerns. Then craft pieces that answer these questions thoroughly.
Then post those answers to your blog. When you respond in Quora you can point the readers to the blog post you recently created.
7. Craft Optimized Landing Pages
It’s never a good idea to send all of your traffic to your homepage. And this is especially true if you have pay-per-click ads as part of your marketing strategy.
However, for the sake of organic search, you want landing pages that cater to specific markets.
For the best results, you should have a landing page for each keyword. Your landing page should relate that keyword to your products or services.
That way folks who are looking for your specific product or service will find a page that’s just for them.
8. Make Your Site Mobile-Friendly
A desktop-only website design will quickly drop in the SERPs.
If your site isn’t mobile-friendly, then Google and other search engines will penalize it.
Rather than creating a separate mobile website, you can use a responsive web theme and design. That way it can adapt to whatever device visitors are using.
9. Design Engaging Infographics
Today’s internet users love visuals. And 65% of people are visual learners.
As a business owner, you can capitalize on this by creating infographics that educate and attract your audience.
Infographics work well on social media as well as within your blog posts. Statistics can be powerful attention getters. They are like “brain-candy” . . . use them.
10. Draft Longer Content
The days of pushing out shallow pieces of content for your blog are long gone. Search engines today find longer content more worthy of a high ranking.
This is because they’re normally packed with lots of valuable information. Compelling articles make it to the first-page results more frequently than shorter content.
Focus on writing guides, top 10 lists and how-to pieces that are juicy and relevant. Relevance is critical here for engaging your target audience.
Affordable SEO for Your Business Website
Putting together a solid SEO strategy takes time, energy and know-how. You may have one or two of these ingredients, but not all three.
If that’s the case, then you need to hire an experienced but affordable SEO professional. At One Loop Marketing, we can assist with all aspects of your digital advertising strategy.
We have 2 distinct affordable services for generating profitable leads for your business:
- Our Advanced SEO and
- Our Powerful PPC – AdWords & Facebook Campaigns
Check out us out – Just Click the Start-Here button below.
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