How to Boost Website Traffic Using Social Media

You’re about to learn how to multiply your website traffic and increase views.
Ready?

The amount of traffic you’ve garnered on your website has potential to exponentially increase with this one special tool: social media. Facebook, Twitter, Instagram, and Google+ are your secret weapons to sending your engagement through the roof.

You’ve been searching for a way to get more clicks on your page so you can increase sales. You’re ready to build your site into a hub for your ideal customers.

This article will explain exactly how social media can boost website traffic; keep reading.

Why is Social Media So Powerful?

Social media is the biggest thing to hit the marketing industry in a long time.

It’s been a complete game changer that has emphasized the value of understanding digital marketing now more than ever.

The concept is simple: since everyone and their dog is on social media, your business should be there too. That’s where your customers are. Using social media is like fishing in a pond full of hungry fish.

The main platforms you need to be aware of and using, are Facebook, Twitter, Instagram, and Google+. There are many more, but these are the most influential in sending traffic to your site.

Here’s how you can boost website traffic with social media.

1. Use it to Build Relationships

You’re marketing to a generation of millennials who desire a connection and a purpose for everything they do. This is partly why social media has become so important; we can finally connect to brands because we know who runs them and what they care about.

You need to use your profile as a chance to tell potential customers who you are (not just what the brand is), what you care about as a company, and how you want to provide value to customers.

Being transparent and authentic will reward you with trusting and loyal followers who will click the link to your website and therefore, boost website traffic.

Here’s a tip: when you receive comments or direct messages on your profiles- reply to them! And do it in a timely manner. Embrace connection and nurture those relationships with your followers.

If you have a follower who regularly likes everything you post, go to their page and like their content! Spreading the digital love will bring you loyal followers and ultimately more web traffic.

2. Relevant and Consistent Content

The content you post on your social media pages needs to be two things: valuable to your followers and consistent.

If your business is all about event planning, don’t post content about home renovation. Your followers are following you because of your awesome event planning content; posting stuff they don’t care about will lead to a lot of unfollows.

Each post should provide value to your followers’ feeds.

Then, keep up the good work! You need to keep posting this awesome content consistently so people don’t forget about you.

The number of times you post per day varies from platform to platform. You should post on Facebook twice a day, Twitter three times per day, Google+ three times per day, and to Instagram a minimum of once per day.

Stick to a regular number of posts per day without spamming your followers with too much content.

3. Mobile-Friendly

Did you know that most internet searches are done from a mobile phone these days? And, did you know that if your website isn’t mobile optimized it won’t show up in any of those searches?

This is a big deal! You need to ensure your website is optimized for mobile searches. The best way to do this is by using a responsive configuration which allows it to display properly from any device it’s looked at from.

Plus, most people use their social media from their phones as well.

Every blog post and image on your website needs to have share buttons for all the main social media platforms. That way, when your new website viewers like what they see, they’ll share it on their profiles which will result in their followers potentially checking out your website too.

You can boost website traffic easily by making it mobile-friendly and including share-buttons for social media.

4. Collaborations

Social media is the perfect place to find brand ambassadors for your company and to further advertise your brand through collaborations.

Did you know being an influencer is a career? There are tons of people on social media who you can pay to review your products to their millions of followers.

Use industry-specific hashtags and searches on each platform to find influencers who are already related to your niche. If you own a skincare company, search for influencers in the beauty, skincare, and wellness niches.

You want an influencer who has lots of followers, a positive energy, and can influence their followers in a non-pushy way to check out your website/products/services.

You could also pitch a collaboration with a symbiotic company to yours. You mention their products and they could mention yours. Social media makes this interpersonal, symbiotic marketing possible.

Collaborations like these are always a great option to boost website traffic.

5. Analytics

Each platform has a backend analytics page that will show you the details of your traffic and engagement.

Use these tools on each site to analyze what type of content is getting the most likes, shares, retweets, and regrams. Notice which posts received the most comments and how many of these profile views turned into website views.

Your social media analytics pages are your guides to knowing if what you’ve tried is working or not.

Ready to Boost Website Traffic?

Social media is only one component of website traffic. You also need to consider website SEO, online marketing campaigns, and smart website design.

It may sound like a lot, but you don’t need to feel overwhelmed because we can help.

For more information on how we can boost your website traffic and improve all aspects of your marketing, check out our Get-Started Page.

Want to learn more about how online marketing works?

– Watch the video below!